Arts Degree Program in China - Graphic Design

1. Introduction

Graphic design, also known as visual communication design, takes visual as a way of communication and expression, through a variety of ways to create and combine symbols, images and text, thereby making used to convey ideas or messages of visual expression. Graphic designer may professional skills in the use of typography, visual art, page layout, computer software, etc., to achieve the purpose of creation program. Graphic design usually refers to the process of making (design), as well as the final completion of the work.

Common uses of graphic design include identification (branding and branding), publications (magazines, newspapers and books), print ads, posters, billboards, web graphic elements, logo and product packaging. Combination is one of the most important characteristics of graphic design, especially when the product is used in the presence of pre-existing materials or a variety of elements.

2. Professional Knowledge

Graphic design is to express the author's ideas in the form of pictures. Can be different basic graphics, in accordance with the rules of a certain combination of patterns in the plane, which can also be painted by hand to create. Mainly in the range of two degrees in order to outline the boundaries between the map and the ground, depicting the image. And graphic design of the performance of the three-dimensional sense of space, not just three degrees, but only the graphics on the visual guidance of the formation of the illusion of space.

3. Terms

Harmony, contrast, symmetry, balance, proportion, center of gravity, rhythm, metres

4. Elements

1) Concept elements

2) Visual elements

3) Relation element

4) Practical elements

5. Ideas

The idea is according to the design requirements, using art and creative means, after careful consideration, the relevant materials for creative combination, the formation of an image in the mind of the process. Conception is based on the understanding of the design requirements and design themes, and the final formation of the image is determined by the designer's experience, artistic accomplishment, aesthetic taste, creativity and other personality factors.

6. General Process

1) Market research

2) Content framework

3) Design concept

4) Mobilize visual elements

5) Selection of performance practices

6) Balance

7) Make a spectacular exhibition

7. Commonly Used Software

Adobe Photoshop，Adobe Illustrator，Adobe Indesign, pagemaker，CorelDraw，Freehand，Fireworks，Dreamweaver，QuarkXPress

8. Classification

1) Plane composition

2) Color composition

3) Pattern shape

4) Font design

5) Logo design

6) Outdoor advertising design

7) POP advertising design

9. Basic Courses

Plane composition, color composition, basic sketch; advanced courses: Photoshop, CorelDRAW, lllustrator, AutoCAD, (Principles of advertising, font design, plane advertisement design and technological process, logo design, CIS planning, graphic design, layout design, packaging design, digital photography, architectural renderings later processing); application of peripheral equipment: printers, scanners, copiers and other equipment characteristics and applications.

PageMaker, illustrator, Photoshop, CorelDRAW software training; color composition and patterns. Packaging design, handbag design, outdoor advertising real estate, VI design, DM sheet and pop art design, layout design, posters, posters, printing output professional knowledge.

10. Employment Prospects

Industrial design (product design, indoor and outdoor environment and facilities design, product packaging, advertising design, graphic design, corporate image planning design, reverse design, display design, web design, etc.), product research and development, large-scale production enterprises, and set up independent design transaction are engaged in the design, research and management work.